You don't need startup capital to start most businesses. You need a skill, a clear offer, and the willingness to go first.
The "I'll start when I have money" loop is one of the most effective ways to never start. Most businesses — especially service businesses — don't require meaningful startup capital. They require a skill, a specific offer, and the willingness to find someone to pay for it.
Here's what actually costs money, what doesn't, and how to start with very little.
Most of the perceived costs of starting a business are optional, free, or a fraction of what people assume.
| What | Free Version | Paid Version |
|---|---|---|
| LLC formation | File yourself (state fee only) | Filing service (industry: $0–$300 service fee on top of the state fee; The Midnight Founder charges $0) |
| EIN | Free at IRS.gov | Never pay — always free |
| Business bank account | Mercury, Relay (free) | Paid tiers optional |
| Website | Carrd free tier, Notion | Carrd Pro ($19/yr) |
| Business email | Gmail with domain forwarding | Google Workspace ($6/mo) |
| Logo | Canva free, AI generation | Professional designer |
| Invoicing | Wave (free) | QuickBooks ($30/mo) |
If you're starting a service business — freelancing, consulting, coaching, design, writing, development — your realistic required startup costs are:
That's it. A laptop you already own, skills you already have, and under $320 in required costs.
The fastest path to revenue is not building a product, launching a website, or running ads. It's finding one person with a specific problem and solving it for them directly.
Revenue validates the idea. Once you have paying clients, then build the systems, website, and processes.
If there's one thing worth spending money on immediately, it's your LLC. Operating as a sole proprietor exposes your personal assets to any business liability. An LLC costs $50–$300 in state filing fees and takes an evening to form. That protection is worth more than every other startup expense combined.
File yourself for just the state fee, or let us handle the paperwork. Either way, you're a legal business by morning.
Start free tonight